professional copywriting with a strategic approach

Website copy

Your website is the face of your brand. It’s the new storefront, your first impression, a firm handshake through your screen. Your site deserves great copy. I can write it for you.

  • On-brand web copy for the University of Pennsylvania Sustainability, a university-wide program dedicated to the betterment of human kind.

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  • SEO-driven web copy and articles for Major Tom, a digital marketing agency with headquarters in Vancouver, New York, and Toronto.

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  • Web copy that captures the essence of Mission Hill Family Estate, a state-of-the-art Okanagan winery.

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  • Stakeholder interviews uncovered an authentic brand position. This informed Oracle Financial’s web copy.

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SEO-driven Articles

It’s tough to be heard amongst the noise of your competition. Short and long-form SEO articles can give your site the boost it needs to show up on SERPs. I write pieces that span industries.

  • Hootsuite, leaders in social media software, needed SEO-driven articles with keyword integration and structure that flows.

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  • SEO-driven articles for Major Tom, a digital marketing agency with headquarters in Vancouver, New York, and Toronto.

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  • A round-up blog featuring Canadian brands doing DE&I work.

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  • A content strategy that was the cornerstone of an employee recruitment campaign for the Western Canadian Marine Response Corp.

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Campaigns, Ebooks, & Email Drip Campaigns

Want to boost your lead generation efforts? Intentional, strategic content like email drip campaigns and eBooks will help you capture leads and drive conversions.

  • A sustainable fashion company created during COVID-19 for one winter run.

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  • A lead generation eBook on how to create a human x AI hybrid team.

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  • An email drip campaign featuring a CTR of 30%

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Brand guides & Voice Guides

Your brand’s personality is what endears it to your customers. These brand guides and voice guides are tailor-made through intensive workshops and collaborations.

  • A brand guide including brand substance and voice.

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  • Tire Streets’ brand guide featuring brand foundation, brand voice, archetype work, and audience-specific key messaging.

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Don’t see what you’re looking for?

Maybe you just like my style. Or perhaps you want to bundle-up a few offerings and are curious about group rates. Reach out for a free quote.