University of Pennsylvania

Website Copy

The University of Pennsylvania’s Sustainability branch had a new website under construction and needed new copy to match. My role was to execute the web copywriting.

Working closely alongside agency Affinity Bridge, I crafted web copy aligning with U Penn’s brand, sustainability-specific content strategy, and content pillars. Penn Sustainability’s site educated readers on the innovation for social, environmental, and economic change they spearhead. Acting as a hub, Penn Sustainability amplifies accomplishments, reports on progress, and provides resources and engagement opportunities for staff, students, and faculty.