WESTERN CANADIAN MARINE RESPONSE CORPORATION
Executing a content-focused hiring campaign
SEO-DRiven Articles
Western Canadian Marine Response Corporation (WCMRC) had issues recruiting new employees. Part of the problem lied with the lack of compelling information available for potential employees.
Those entering the marine industry were much more likely to work with names in the commercial sector than emergency response, despite clear benefits for the latter. WCMRC needed to increase awareness of the benefits available at WCMRC. Working alongside a team as the senior copywriter, I helped execute a hiring and awareness campaign through web content and the social media channels available to us, LinkedIn and Twitter.
Select Blogs
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![Colleen-Christison-freelance-copywriter-vancouver-western-canadian-marine-response-corporation]()
NOT YOUR TYPICAL OFFICE: WHERE TECHNOLOGY MEETS THE ENVIRONMENT
Following initial research, I discovered one important draw to working for WCMRC: the opportunity to use the technology available. Creating content specifically for this benefit spoke to WCMRC's audience.
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![Colleen Christison Freelance Copywriter Vancouver Western Canadian Marine Co Work]()
NOT YOUR TYPICAL OFFICE: LIFE IN THE WCMRC
The first of a series of blogs which provides a 'look behind the scenes' of WCMRC. These articles were all written with the intention to attract new employees to the company.
