Mission Hill Family Estate
Web copy for the Mark Anthony Group
Website Copy
Mission Hill Family Estate is renowned for its stately, monastic-influenced architecture, award-winning organic wines, and sustainable practices within the Okanagan Valley. They ensure sophistication and elegance in every guest experience.
Mission Hill's web copy did not accurately represent its modern, sophisticated brand. They came to Major Tom to evolve their online presence.
As the senior copywriter on the agency's team, my role was to lead the copywriting branch of the web project. I conducted stakeholder interviews, deep-dived into the winery's brand, and performed a competitive analysis to fully understand who Mission Hill is and where it stood in the marketplace. I then wrote the web copy you see today.