Vancillary
A Brand Guide with Brand Substance & Brand Voice
BRand Guide
Vancillary initially came to me needing a guide they could use to have new hires and contractors quickly and easily understand who the Vancillary brand is and what it sounds like online.
I created and facilitated a branding workshop designed to uncover Vancillary’s personality, perceptions, goals, strengths, and weaknesses.
Then, I distilled that information into a brand guide, including mission, vision, values, and voice.
Brand Voice
I created four brand voice attributes with data from competitor research, findings from the brand workshop, and multiple collaborative sessions with the Vancillary stakeholders.
I paired these attributes with a write-up contextualizing what the attribute means in context with the brand. Then, I provided examples of what each voice attribute looks like in action.
Brand Substance
To truly understand a brand, you have to understand where the brand is headed and the foundational beliefs that guide business decisions. Vancillary needed a mission, vision, and values to round out the brand guide.
With the workshop findings and in collaboration with Vancillary, I created a vision and mission statement, as well as brand values.
