Oracle Financial Services

Website Copy

Oracle Financial underwent a brand evolution. With a new website under construction, they needed new copy. My role was as the freelancer they chose for the project.

Instead of simply rewriting Oracle’s old copy, I approached the project from a new perspective and began by conducting stakeholder interviews. These interviews uncovered an authentic brand position — one that served the company and its clients.

During this discovery process, a distinct persona for Oracle became clear. The findings from the discovery phase shaped the copy I wrote.