Clamour clothing
Digital copywriting services (web copy and email drip campaign)
email drip campaigns
Clamour Clothing came to me wanting ideas on how to execute an email drip campaign. Together, we strategized a Welcome Campaign segmented for two audiences to drive brand awareness and a Holiday Campaign to drive conversions. Both campaigns needed to drive awareness of the brand’s flagship product and be crafted in the brand voice.
The data from the drip campaigns showed:
Click-through Rate of 3.3%
Open Rate of 32%
Website Copy
Clamour Clothing needed a playful, lighthearted brand voice to match the brand values and products.
I wrote web copy that is true to the brand persona and compelling to an audience of plus-sized, vintage-loving, sustainability-focused people. The end result is a website that communicates the brand identity to anyone who reads it.
