Road 13 Winery
Web copy services for a notorious Canadian winery
Website Copy
Road 13 winery caters to a salt-of-the-earth wine-drinking audience.
They create wines they’re proud of through honest farming practices. The Road 13 brand is hyper-local, catering to folks who live in the South Okanagan and visitors who want a true wine farm experience. With a new website project in the works, they needed copy that was true to their brand and spoke to their audience.
As Major Tom’s senior copywriter, my role involved conducting interviews with stakeholders, hours of desk research, and taking a deep dive into the brand. I then wrote the site copy you see today.